{"id":13093,"date":"2022-11-22T09:13:44","date_gmt":"2022-11-22T08:13:44","guid":{"rendered":"https:\/\/www.athome.lu\/blogpro\/?p=13093"},"modified":"2024-04-23T09:54:55","modified_gmt":"2024-04-23T07:54:55","slug":"real-estate-agencies-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.athome.lu\/blog\/en\/pro\/marketing-immobilier\/agences-immobilieres-a-lheure-du-digital\/","title":{"rendered":"Estate agencies in the digital age"},"content":{"rendered":"

Digitalisation of the real estate sector<\/strong><\/h2>\n

The Covid-19 crisis has accelerated the digitalisation projects already underway in many estate agencies. Despite the introduction of digital tools enabling professionals to offload low added-value tasks, the role of the human element remains central.<\/em><\/strong><\/p>\n

Gone are the days when the search for a property to buy or rent necessarily involved going through the doors of an estate agent... Today, the vast majority of property searches are carried out online. On dedicated platforms, buyers can easily find the property of their dreams, based on their various criteria, and even visit it without leaving home. Sellers also benefit, since they can have their property pre-evaluated from the comfort of their sofa and put it up for sale in just a few clicks.<\/p>\n

For many years, however, real estate and digital have not been a good match. While customers have embraced the digital boom with considerable appetite, the industry has shown a certain reticence, resulting in a gulf between the expectations of real estate customers and professionals.<\/p>\n

The emergence of digital tools from PropTech - property-related technologies - and their services, capable of responding to the new concrete needs expressed by users, has reminded professionals of the extent to which their digital transformation has become a priority. an absolute necessity<\/strong>.<\/p>\n

Covid as an accelerator of digitalisation<\/strong><\/h3>\n

For estate agents, most of whom were already busy going digital, the health crisis<\/a> has played a role in accelerating this digital transformation. For many traditional estate agents, this digitalization has been the key to adaptation and a real lever of resilience during this period when physical contact has been reduced to the strict minimum.<\/p>\n

This acceleration of digital real estate has manifested itself in a number of ways:<\/p>\n