In the current climate, which is characterised by a rise in key interest rates, buyers are increasingly reluctant to invest. The second factor that means purchases are becoming rarer is the lack of knowledge of the Luxembourg market in relation to real estate brokerage, and therefore of the financing solutions available. It's [...]
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How can you boost your employer brand to attract talent?
At a time when talent is increasingly difficult to attract, there is no better asset for an estate agency than a good reputation. In this context, boosting your employer brand is one of the levers you can use to attract new talent. Establishing a strong employer brand has become a [...]
atHome Magazine: Price stagnation in sight?
A slowdown in prices in all regions With +3.0% over the last 6 months, the market for existing properties in Luxembourg is slowing. Overall growth is divided by 2. The North and East are experiencing a significant slowdown. The Centre and West are experiencing a moderate slowdown. The South remains stable In detail, here is the change in the price per m² per region for existing properties over the last 6 [...]
5 cognitive biases to better understand your customer
5 cognitive biases to better understand your customer Do you think you're rational? Able to make a decision without any outside influence? Without realising it, your judgement, which you imagine to be impartial, may be altered by a series of thought mechanisms. Here are the 5 cognitive biases that [...]
How do you combine artificial intelligence and real estate?
You come into contact with artificial intelligence every day, often without realising it. But did you know that this technology, which is part of our daily lives, can also be used to address a number of issues related to your real estate profession? We'd like to help you better understand the potential of AI in your sector, and show you some practical applications. [...]
How can you develop a unified brand image for your agency?
It's never easy for a real estate agency to present a strong brand, while allowing its agents to develop their image. But it's a vital challenge to get the right message across to the right person. Here's how to develop a personal branding that will enable your agency to enjoy a [...]
What impact has the health crisis had on the Luxembourg market?
Is the Covid-19 health crisis having an impact on the Luxembourg market? Between accelerating price rises and strict new mortgage regulations, this health crisis is likely to have a lasting impact on the sector. We explain everything in this article. Is the Covid-19 health crisis having an impact on the Luxembourg market? If the health crisis [...]
8 indicators to measure the success of your real estate newsletters
Sending newsletters is an excellent way of building loyalty among your prospects and partners, as well as reminding you of your former customers. But do you really know what impact this has on your business? Here are 8 indicators to help you objectively measure the success of your property newsletters. A tool and a [...]