Property marketing

Even if some people fear them, customer reviews have many advantages. They help to raise the profile of your estate agency in the local area, build a relationship of trust with your prospects, improve your services and increase your visibility. But you still need to learn how to use them to your advantage... [...]

Digitalisation of the real estate sector The Covid-19 crisis has accelerated the digitalisation projects already underway in many estate agencies. Despite the introduction of digital tools enabling professionals to offload low added-value tasks, the role of the human element remains central. Long gone are the days when [...]

As you know, social networks are a fantastic tool for developing your estate agency. And while it may seem surprising at first, Instagram is one of the most interesting networks to use in this sector. Here are 7 tips for developing your real estate business using Instagram. You thought all you had to do was [...]

How do you become locally influential? Becoming locally influential in the property sector is one way for agencies to differentiate themselves from the property giants. There are a number of communication tools that can help you become a real reference as a local property professional. Here's how. A local presence can be [...]

At a time when talent is increasingly difficult to attract, there is no better asset for an estate agency than a good reputation. In this context, boosting your employer brand is one of the levers you can use to attract new talent. Establishing a strong employer brand has become a [...]

5 cognitive biases to better understand your customer Do you think you're rational? Able to make a decision without any outside influence? Without realising it, your judgement, which you imagine to be impartial, may be altered by a series of thought mechanisms. Here are the 5 cognitive biases that [...]

You come into contact with artificial intelligence every day, often without realising it. But did you know that this technology, which is part of our daily lives, can also be used to address a number of issues related to your real estate profession? We'd like to help you better understand the potential of AI in your sector, and show you some practical applications. [...]

It's never easy for a real estate agency to present a strong brand, while allowing its agents to develop their image. But it's a vital challenge to get the right message across to the right person. Here's how to develop a personal branding that will enable your agency to enjoy a [...]

Is the Covid-19 health crisis having an impact on the Luxembourg market? Between accelerating price rises and strict new mortgage regulations, this health crisis is likely to have a lasting impact on the sector. We explain everything in this article. Is the Covid-19 health crisis having an impact on the Luxembourg market? If the health crisis [...]