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How do you combine artificial intelligence and real estate?

You come into contact with artificial intelligence every day, often without realising it. But did you know that this technology, which is part of our daily lives, can also be used to address a number of issues related to your real estate profession? We'd like to help you better understand the potential of AI in your sector, and present you with some practical applications.

When artificial intelligence (AI) mixes with real estate 

In recent years, digitalisation and the arrival of new technologies have revolutionised many sectors of activity. The real estate sector has been no exception, quite the contrary. Virtual tours, electronic signatureThese are just some of the innovations that have profoundly revolutionised the real estate profession.

However, one major technology could further accentuate this revolution in the real estate industry: artificial intelligence. Artificial intelligence consists of a number of techniques that enable machines to imitate a form of human intelligence.

Without realising it, this technology is already part of your everyday life. Take your car's adaptive cruise control, home automation, an aircraft's autopilot, Alexa, chatbots, and many others.

What applications for AI in real estate?

Artificial intelligence has already made it possible to solve a number of everyday problems, particularly by automating repetitive and time-consuming tasks, but how can it be used in your profession as an estate agent?

More and more start-ups around the world are entering the artificial intelligence market for the property sector with ever more innovative tools. Here are just a few examples.

Syllabs has developed an artificial intelligence that automatically generates texts. The French company has launched a service dedicated to the property market, offering a tool for automatically writing property advertisements.

In practical terms, all you have to do is enter the few characteristics of a property that you want to highlight, and the algorithm created by the French start-up generates three ready-to-use texts: one for the property description, one for the portals and one for the window displays.

PriceHubble collects and processes all data relating to property markets: transactions, advertisements, urban environment, building permits, transport. This data is then analysed by artificial intelligence algorithms to provide the most accurate price or rent estimate possible.

Thanks to this detailed information, you can add value to your mandates or justify the price of the property or rent.

In a previous article, we reminded you of the importance of the importance of taking particular care with photos for your property ads.

Meero uses artificial intelligence to make your photos more attractive. The start-up has designed algorithms that learn from the creative processes of professional photographers to offer a fast, comprehensive solution that can be applied on a large scale.

The inventory of fixtures is a low value-added task in your profession as an estate agent. Check & Visit lets you delegate this task using artificial intelligence.

In practical terms, the start-up uses photos of a property to create 3D models for the initial and final inventories of fixtures and fittings. Their programme is then able to objectively identify any signs of deterioration in the property, thereby preventing disputes between tenants and landlords.

Start-up WeMaintain has created a solution to prevent lift breakdowns. To achieve this, WeMaintain uses algorithms to predict incidents.

This tool makes incident management more fluid and facilitates communication between property managers, owners and trustees.

The future of real estate

These examples show that artificial intelligence in the property sector is developing mainly in the areas of data analysis and the automation of repetitive tasks.

As property professionals, these technologies allow you to delegate to the machine and free up time for higher added-value tasks, by refocusing on relationships and the human aspect, for example.

While some fear that artificial intelligence will one day replace the estate agent, this technology can, if used effectively, become a weapon enabling the agent to make the difference in an increasingly competitive property market.

AI is undoubtedly an essential future tool for the profession. We urge you to take an interest as soon as possible!

Fanny Pimentel

Written by

Fanny Pimentel

Posted on

06 April 2022

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