Apax Digital funds announce the acquisition of atHomeGroup

Apax Digital Funds announce the acquisition of atHome Group, Luxembourg's leading online property and automotive company, from Mayfair Equity Partners and Oakley Capital. The Apax Digital funds, technology growth capital funds advised by Apax Partners LLP («Apax»), today announced that they have entered into a definitive agreement to acquire a majority stake in atHome Group («atHome» or the «Company») from funds advised by Mayfair Equity Partners LLP and Oakley Capital.
Based in Luxembourg, atHome Group is the number one online platform dedicated to real estate and automobiles. The group also offers a growing range of financial services, including mortgage brokerage, insurance and tax assistance, supporting consumers at every stage of their buying journey. Thanks to its large audience, rich content and high proportion of exclusive listings, atHome has established itself as the benchmark for the Luxembourg market.
Over the past five years, atHome has continued to gain market share and strengthen its position as the undisputed leader in classified advertising in Luxembourg, in both real estate and automobiles, while expanding its offering to include related financial services.
Bertie Aykroyd, Partner at Mayfair Equity Partners, Soufiane and the atHome team have built an exceptional company with strong market leadership. We are proud to have worked with such a talented team and look forward to seeing atHome's success continue in this next phase of its journey.«
Peter Dubens, co-founder and Managing Partner of Oakley Capital, We are delighted to see such a successful outcome for Soufiane and the atHome team. From our initial acquisition of atHome in a corporate carve-out to our partnership with Mayfair, atHome has become a digital leader in its market and a benchmark player for consumers, with a very promising future.«
Soufiane Saadi, CEO of atHome Group, I would like to thank Mayfair Equity Partners and Oakley Capital for their support over the last few years, which has enabled us to realise our ambition of building a unique digital ecosystem. Today's announcement marks an exciting milestone for our business. I am delighted to be partnering with Apax, which is renowned for its successful investments in marketplaces and online classifieds platforms. We look forward to continuing this trajectory of innovation and growth with Apax.«
Mark Beith, Partner at Apax Digital, He added: «We have admired atHome for many years and are delighted to be partnering with Soufiane and his talented team to further invest in product, data, artificial intelligence and commercial initiatives to take an already leading platform to the next level.»
Steve Kooyers, Partner at Apax, concluded: «This will be Apax Funds» fifteenth investment in a marketplace. We look forward to leveraging our experience in investing in and operating leading online platforms to support the management team in the next phase of atHome's growth."
The Apax funds have a strong track record of investing in online marketplaces, including Auto Trader Group - the UK's largest digital automotive platform, Idealista - Spain's leading online property portal, Baltic Classifieds Group - the leading property, automotive, employment and generalist portal in the Baltics, and Trade Me, New Zealand's leading online marketplace. Apax intends to work with atHome to accelerate product innovation, enhance the customer experience for consumers, agents and dealers, and consolidate the company's leadership and attractive positioning in the Luxembourg market.
The transaction is subject to customary closing conditions and is expected to close in the fourth quarter of 2025.
The financial terms of the deal were not disclosed.
Rothschild & Co acted as exclusive financial advisor to atHome Group and its shareholders. Debevoise & Plimpton LLP provided legal advice to atHome Group and its shareholders. Simpson Thacher & Bartlett LLP provided legal advice to Apax.
Press contact :
atHome Group
Elodie Pazzogna, Elodie.Pazzogna@athome.eu
Apax
Katarina Sallerfors, katarina.sallerfors@apax.com, +44 207 666 6526
Mayfair Equity Partners
Charlie Harrison, Charlie.harrison@the193.com, +44 788 413 6143
Oakley Capital
James Isola, James.isola@oakleycapital.com, +44 784 198 2020
About atHome Group
atHome Group is Luxembourg's leading online property and car platform, connecting consumers with estate agents and car dealers across the country. The company also offers digital services in mortgage brokerage and personal tax declaration, supporting households in making key life and financial decisions. Based in Luxembourg, the company combines trusted brands and data-driven solutions to deliver sustainable value to its customers and partners.
About Apax Digital
The Apax Digital Funds specialise in growth capital and buyout investments in high-growth enterprise software, consumer internet and technology services companies worldwide. The Apax Digital team leverages Apax's deep technology investment expertise, global platform and network of operational experts to help technology companies and their leaders reach their full potential.
For further information: digital.apax.com
For over 50 years, Apax has fostered growth and ideas that transform businesses. The firm has raised and advised funds totalling nearly $80 billion, providing long-term equity financing to build and strengthen world-class companies.
More information : www.apax.com
About Mayfair Equity Partners
Mayfair Equity Partners is a specialist digital investor with over £2 billion of assets under management. Mayfair partners with exceptional management teams to help them expand internationally, disrupt their markets and harness technology to build the digital leaders of tomorrow. The fund has backed a number of innovative businesses including: OVO, a digital energy provider that has become the third largest player in the UK market; EGYM, a fitness technology specialist; LoopMe, a mobile advertising platform; and TrustedHousesitters, a pet-sitting and travel subscription platform. For more information: www.mayfairequity.com
About Oakley Capital
Founded 20 years ago, Oakley Capital's mission is to be the preferred partner of exceptional founders and entrepreneurs. The fund invests in pan-European private companies with enterprise values ranging from €100 million to over €1 billion, acquiring controlling or co-controlling interests and supporting complex transactions such as carve-outs. The team of over 200 professionals based in London, Munich, Milan, Madrid and Luxembourg combines European reach with local expertise. Oakley identifies attractive opportunities in four key sectors: Technology, Business Services, Digital Consumer and Education, and cultivates long-term partnerships with founders who often reinvest in its funds.
Written by
atHome.lu
Posted on
17 October 2025