Setting a realistic selling price requires taking into account multiple and, in some cases, complex objective criteria. This must be done in conjunction with professionals in the sector. Otherwise, subjective aspects will distort your estimate. With the risk of not selling or, over time, of selling below the correct price.

Do you want to sell your house or flat? You need to know what price to set, which corresponds to the real value of your property, which is correct for you and sufficiently attractive for potential buyers.

Let me warn you right away: unless you are an expert in the field, this could turn into a real headache. Firstly because the list of objective criteria to be taken into account is long. And because, whether we like it or not, the emotional relationship with the property and the emotions will distort the objective approach to the process. Not forgetting that any seller will logically want to make a profit by taking into account his own purchasing conditions.

And it is obviously not these personal criteria that count. The real value of the property is its market value, which is in reality dictated primarily by economic factors and by the criteria of the property (location, environment, access to transport, etc.)

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Essential professionals

In this context, the only people who can help you determine the correct selling price in relation to the market are real estate agents and experts. Not only because they know the market, but also because they know all the objective aspects to determine the selling price. They will also take into account all the particularities of your property, which they will visit in detail. Do not hesitate, however, to ask for an estimate from several agents or experts, so that you have several points of comparison. Two opinions are always better than one...

Compare and compare again

All this does not prevent you from looking around at the houses already for sale in your area, looking especially for the differences between them and your property. However, be sure to compare what is comparable (surface area, location, interior and interior design, date of construction, etc.). Comparing a palace to a small house only leads to aberrations.

Inevitably, some extrapolation will be involved in the calculation. Again, only an agent can make these consistent. Work to be completed, for example, is not a supposed potential added value, because for the buyer it is only an additional cost to be planned, which he will necessarily deduct from the selling price.

It should also be noted that a posted sale price does not mean that the property in question will be sold at that price. Private sales are also the result of negotiations.

What objective criteria?

Beyond the surface area of the property, the objective criteria for determining the market value fall into three categories: location, general condition and "interior" and "exterior" services.

On the side locationSeveral points will have to be analysed. Firstly, the proximity of shops, schools, sports and cultural facilities and access to public transport. Then, the orientation and the visual quality of the nearby buildings. Then the general environment, particularly with regard to noise. Finally, you will need to find out about development projects in the neighbourhood.

As for thegeneral conditionThe energy performance report will obviously be an essential tool as it will determine the energy quality of your property, including any work that may be required of the buyer.

Finally, the indoor and outdoor services highlight the advantages (or disadvantages) of the property: layout of the rooms, size of the living room, whether or not the toilet is separate from the bathroom, whether or not the kitchen is equipped, the amount of storage space, the architectural quality, whether or not there is a balcony, a garage, an alarm system, etc.
In addition, for "outdoor" services, the presence or absence of a garden, its surface area, the quality of its upkeep, the facilities (terrace, swimming pool, etc.).